“Swachh Patna, Sundar Patna”
The 2022 Patna Municipal Corporation election was historic — the first time citizens directly voted for their Mayor. Lotus Avio was commissioned to lead the comprehensive digital and public-relations campaign for the incumbent, Smt. Sita Sahu, who had made history in 2017 as Patna's first female Mayor.
Our mission was to make sure every household across Patna's 75 wards recognised five years of urban transformation — door-to-door waste management, 'Batti Jalao' street-lighting drives and new public parks — and to connect that visible progress directly back to her leadership.
Our campaign strategy
Development-driven media
High-definition, localized video capsules highlighting her first-term achievements in sanitation, lighting and public spaces.
Hyper-local ad sets
Targeted campaigns across Patna's municipal circles — Kankarbagh, Bankipur, New Capital and more — with tailored, ward-level messaging.
'Jan Sampark' grassroots
Her daily door-to-door padyatras packaged into engaging Reels and daily updates to build deep, personal trust.
High-impact PR
A round-the-clock war room managing narratives, issuing instant press releases and keeping the focus on her development record.
