“Amplifying the voice of the grassroots”
Lotus Avio was chosen to conceptualise and execute a high-impact, digitally driven campaign for the Vikassheel Insaan Party (VIP) and its founder, Mukesh Sahani. The objective: craft a powerful regional narrative that unified the Extremely Backward Classes — particularly the Nishad, Nonia, Bind and Beldar communities — and position VIP as a decisive force in Bihar's electoral landscape.
From a career as a Bollywood set designer to becoming a former Cabinet Minister, Mukesh Sahani — the 'Son of Mallah' — represents the aspirations of millions of fishermen, boatmen and working-class families. Our job was to build a digital megaphone that carried his voice from the village chaupals right up to Patna's political corridors.
Our campaign strategy
Symbolic branding
Built the campaign around the party's 'Boat with man and sail' symbol, turning it into a potent digital mascot for progress.
Mass digital mobilization
Hyper-targeted Facebook and WhatsApp broadcast networks reaching booth-level karyakartas across rural Bihar.
Cinematic films & songs
Emotionally gripping short films and campaign songs tracing his journey from humble roots to political prominence.
Real-time 'Yatra' coverage
A live digital war room broadcasting roadshows and clipping high-impact highlights within minutes for instant distribution.
